Mia Kai

Where Mia Kai lives.

Mia Kai is a luxury superyacht based in Phuket, Thailand. Each voyage across the Andaman Sea is built to be a once-in-a-lifetime trip for an international clientele.

What buyers needed.

Mia Kai was a successful business, but COVID travel restrictions meant most of its repeat trade came from local clients.

It wanted to reopen to international guests, where week-long stays are more lucrative. Without a well-considered website that would be hard. The audience is wealthy and discerning, so the site had to deliver true luxury and do justice to Phuket and its surrounds.

What we changed.

We brought Phuket to life with an interactive map. Visitors can dive into each destination and add it to a virtual itinerary or booking.

Rich video and photography carry the experience across the site. Visitors can explore every activity on offer, a big selling point, and get the detail they need to educate themselves. We went deep on dining and indulgences, another key draw.

Experiences are grouped by persona. Guests can design their own Perfect Getaway or browse curated experiences, then build a virtual itinerary and booking. That helps shorten the sales cycle and makes the whole experience better.

What happened next.

By bringing Phuket and the superyacht together in one place, the new site is far more compelling and engaging, and is built to increase bookings.