HUPO

Where HUPO lives.

HUPO is led by Nam Baldwin, a coach known for his work with elite athletes and business leaders.

What buyers needed.

The brand was closely tied to its founder. To scale, HUPO needed to become a more inclusive coaching business, where its wider team of coaches could attract and manage their own clients.

That meant repositioning HUPO as a full coaching company, with expertise well beyond Nam Baldwin's personal brand. The digital experience had to show the depth and breadth of coaching on offer.

What we changed.

We focused on a major upgrade of the product and service catalogues.

Then we redesigned the website to be highly interactive. It presents the coaching programs, keynotes and the team's expertise in detail, all in line with the evolved brand.

What happened next.

HUPO now has a highly interactive website that shows the full spectrum of what it offers.