Storytelling and content · an Adaptation from $4,900

Scenes, not feature lists.

Buyers don't remember features. They remember a person like them, in a moment they recognise, getting what they needed. We write those stories, then the content that answers what buyers really ask at every stage.

Take the Fitness Test Content for every stage

What a buyer takes awayInvented examples.
What makes a story work

Four parts. The buyer is the hero.

Not you, and not your product. The best brand stories are about the buyer, with you as the guide who helps them through.

01 · Character

Someone your buyer recognises.

One of the six buyer types, drawn as a real person: the champion who'll put their name to the decision, the sceptic who's been burned before, the boss who wants it handled. Specific enough that a buyer thinks, that's me.

02 · Want

Something they actually want.

Not "efficiency". Home by six on a Friday. A board meeting that goes well. A client who stops ringing. The want comes from the buyer research, in their words.

03 · Obstacle

The thing in the way.

The real worry: the price, the risk, the last supplier who let them down. Stories that skip the obstacle sound like ads. Stories that name it get believed.

04 · Choice

The moment they choose.

Where you come in, as the guide, not the hero. The buyer makes a choice, the obstacle falls, and they get what they wanted. That's the scene they'll repeat to someone else.

Content for every stage

Every stage has its own questions. Answer them.

Buyers ask five or more real questions at every one of the seven stages. Content earns its place by answering one. Drag or use the arrows.

01 · Known

"Who are the names in this space?"

A point of view people repeat, brand stories and thought pieces that leave a memory before anyone is buying.

02 · Found

"What's the best way to fix this, for a company our size?"

Answer pages written the way buyers ask, so ChatGPT, Gemini, Perplexity and Google can find you and quote you.

03 · Answered

"Roughly what does it cost, and how long does it take?"

Pricing pages, honest comparisons and "who this isn't for" pages that remove the next question.

04 · Believed

"Has anyone like us done this and been glad?"

Case studies told as stories, with the real people, the real problem and what actually changed.

05 · Preferred

"Why them, and not the other two?"

One reason to choose you, short enough to repeat in a board meeting and true enough to check.

06 · Bought

"What happens in the first 30 days?"

Proposal stories, onboarding walkthroughs and the business case your champion needs to win the room.

07 · Kept

"Did we make the right call?"

Onboarding emails, progress stories and the case study they'll be proud to be in.

How it's made

AI does the legwork. People do the taste.

AI lets us research faster and draft more variations than any team could by hand. Then writers and directors with taste do what machines can't: decide what's true, what's dull and what's worth saying.

AI helps with
  • Reading every review and transcript
  • First drafts and many variations
  • Checking each stage has its answers
People decide
  • The brief and the buyer
  • Which story is true and worth telling
  • The cut, and the final line
12 drafts
They have a great balance of being both commercial and creative.
Matthew MullerCMO, LAVO
What we write

Stories, then everything they feed.

Your brand storyBuyer stories, one per typeCase studiesAnswer pagesWebsite copySales scripts and decksVideo and ad scriptsEmail programmes
From $4,900

As an Adaptation aimed at Answered, Believed or Preferred. Larger content programmes are priced from the Fitness Test findings.

Questions

Fair questions.

Isn't a story too soft for B2B buyers?

B2B buyers are still people, and the decision still has to survive a meeting. A scene they can retell does more work in that meeting than a list of features nobody remembers.

Where do the stories come from?

From your buyers: interviews, reviews, sales calls and the questions they ask AI assistants. We look for the real moments and the words buyers use, then shape them.

Is the content written by AI?

AI helps us research and draft, which is why we can explore more versions. Every piece is directed, edited and signed off by people, and checked by you for accuracy and voice.

How do you know the content is working?

Each piece is aimed at a moment with a written prediction. We check it against your RocMode baseline, including whether AI assistants start to quote you.

Can you write in our voice?

Yes. We set the voice down in plain rules first, so it holds when your team writes too, and when they use AI tools.

Your story

Give buyers a story worth repeating.

The Fitness Test shows which questions you're leaving unanswered and where your story falls flat. We start there.

Take the Fitness TestBook a call