FEYNLAB

Where FEYNLAB lives.

FEYNLAB is known around the world as a pioneer in automotive protection. It sets the standard for innovation and product quality.

Its audience is growing and varied. It includes professional installers and DIY enthusiasts, across new markets and new uses.

What buyers needed.

The old site did not lift or reinforce FEYNLAB's reputation for quality and innovation. The first job was to make the brand look like the leader it was.

The second job mattered just as much. FEYNLAB had always focused on automotive, but it was already in marine and industrial markets, with at least three more industries planned over the coming years. The site had to make room for that growth.

What we changed.

We lifted the brand with refined design, interactivity and rich content. It now has a darker, moodier feel with strong technology cues.

We rethought the information architecture and navigation from scratch. Automotive, Marine and Industrial now lead the navigation, each backed by a fully configurable mega menu, ready for new sectors as they arrive.

A refreshed storefront and new support features round out the next step in FEYNLAB's brand evolution.

What happened next.

With user-centred design and clearer navigation, the new site makes it easier to discover products and spot upsell opportunities. It does this across 5 pioneering technologies and 3 industry solution areas.