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Hettich

Design with Hettich turned a 135-year-old hardware maker's Australian site into a hub of inspiration for the people who specify and choose it.

Industry
Cabinetry hardware
Kind of work
WebsiteContent
Visit designwithhettich.au
A dot study for Hettich. Move across it.
By the numbers

Hettich, in numbers.

135year legacy
01 · Habitat

Where Hettich lives.

Hettich has a 135-year legacy. It is a global leader in high-quality, reliable cabinetry hardware.

02 · Pressure

What buyers needed.

Hettich Australia wanted more than a product list. It wanted its products seen as part of sophisticated design and well-used space, not just as hardware.

The site had to become a vibrant place for inspiration and engagement.

03 · Adaptation

What we changed.

We created Design with Hettich, a platform built for the Australian market that shows the brand's commitment to excellence and innovation.

It draws people in with visual storytelling, detailed product explorations and interactive features. Visitors can picture Hettich products inside their own projects.

04 · Selection

What happened next.

Hettich now has a digital presence that speaks to a specific range of audiences: architects, specifiers, interior designers and end users.

What we built

Inside the work.

3 things that make the Hettich work do its job.

01

Visual storytelling

Products are shown in beautiful spaces, not in isolation.

02

Product explorations

Detailed product pages let people dig into each range.

03

Interactive features

Tools help users picture Hettich products within their own projects.

More evolution stories.

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Your story

Evolve into the obvious choice.

Your story starts by finding where buyers cut you. The Fitness Test shows you yours in two weeks, for $2,900.