Campaigns · an Adaptation from $4,900

Campaigns that keep the winner.

Most campaigns are one big bet. Ours launch as several variations, put in front of real buyers. The ones buyers ignore get cut, the winner is kept and varied again, and every result is checked against a prediction we wrote first.

Take the Fitness Test Make your call
Generation 1Five variations. Buyers are choosing.
Illustration. Each dot is a buyer who responded. Move your pointer through the field.
Make your call

Which headline would win?

Three ads for an invented freight company, aimed at the same buyer. Pick the one you think buyers chose. Everyone has a favourite. Buyers have the vote.

Tap the ad you'd back.

An invented example, not client data.

How a campaign runs

One campaign. Many generations.

Each round of a campaign is one turn of the loop. Scroll through a turn.

01 · Predict
  1. 01 · Predict

    Write it down first.

    Before anything launches, we write down which moment the campaign is for, what should move and by how much. Your RocMode baseline is the starting line.

  2. 02 · Vary

    Make real variations.

    Four or five genuinely different angles on the same moment: the story, the proof, the offer, the format. Not one idea in five colours.

  3. 03 · Select

    Let buyers choose.

    Every variation runs in front of real buyers, in the channels where that moment happens. The ones they ignore are cut early, so the budget follows the winner.

  4. 04 · Inherit

    Keep the winner, then vary it.

    The winner seeds the next round, and what it taught us spreads to the site, the sales deck and the answers AI assistants give.

Predictions, written beforehand

Judged against what we said, not what we hoped.

Reach and clicks are easy to celebrate after the fact. We write the prediction before launch, name the moment it should move, and publish the misses alongside the hits.

GenVariation keptPredictedResult
1Story-led video for the championKnown 24 to 3538 · hit
2Answer-led search adsFound 30 to 4541 · missed
3Named proof for the scepticBelieved 33 to 4850 · hit
4A smaller first step for the moneyBought 38 to 5052 · hit
An invented example, not client data.
What's included

Variations, not versions.

Aimed at one moment

Every campaign starts from a moment in your Fitness Test, usually at Known or Found, and the buyer types who live there.

Several real variations

Concepts, copy and creative for four or five different angles, made with AI-assisted speed and chosen with human taste.

Channels that fit the moment

Search, social, video, email or events, picked for where those buyers actually are, not where campaigns usually go.

A result you can check

The written prediction, the winner and the misses, scored against your RocMode baseline and reported in plain English.

From $4,900as an Adaptation. Larger multi-channel campaigns are priced from the Fitness Test findings. Media spend is separate and paid straight to the platforms, with no mark-up.

Questions

Fair questions.

Isn't this just A/B testing?

A/B testing usually tweaks a button or a subject line. We vary the things buyers decide on: the story, the proof, the offer and the format, and we aim each round at a named moment.

Won't testing several variations waste budget?

The opposite. Weak variations are cut early, so most of the spend ends up behind the one buyers chose, instead of behind a single guess for the whole campaign.

What if our favourite loses?

Then you've learned something true about your buyers before you put the whole budget behind it. We'll show you why it lost, and that lesson usually makes the next round better.

Do we need a Fitness Test first?

Yes. It tells us which moment the campaign should move and what it scores today, so there's something real to predict against. The fee comes off if you start within 90 days.

Can a campaign keep running after the first round?

Yes, and that's where it gets good. Each round starts from the last winner. Running it month after month is what Generations is for.

Your next campaign

Let buyers pick the winner.

Start with the Fitness Test. It shows which moment a campaign should move, and gives us the baseline to predict against.

Take the Fitness TestBook a call