The Fitness Test · $2,900 · 2 weeks

How fit is your brand, really?

In two weeks we score every moment where buyers choose you or cut you, against the rivals they actually compare you with. Then we show you the one gap to fix first, and what fixing it should move.

  • $2,900fixed, ex GST
  • 2 weeksstart to plan
  • 100%credited to your next step
60-second check · your fitness portrait54/100
Weakest linkBelieved

A rough self-check, not the test. The real thing asks your buyers' questions for you.

What you get

Six things, in plain English, in two weeks.

No 80-page deck. A score you can read, evidence you can check, and a plan you can act on on Monday.

01

42 moments, scored

Six buyer types across seven stages, from Known to Kept. Each moment scored for whether you're chosen, cut or invisible.

05

A 12-month implementation plan

Month by month, in priority order: the biggest gap first, what to change, and a written prediction of what each step should move. Yours to review with us.

02

Your real rivals

Head to head with up to five competitors your buyers actually shortlist, plus "do nothing", the rival most brands forget.

03

200+ buyer questions, asked

Five or more of your buyers' real questions for every moment, put to ChatGPT, Gemini, Perplexity and Google, without your name in them. Who gets recommended, and why.

04

A findings workshop

90 minutes with your team. We walk through the evidence, argue about it, and agree what matters most.

06

Your RocMode baseline

Your starting fitness, recorded in RocMode, so everything you change after this is measured against it.

How the two weeks run

Fast because AI does the legwork. Right because people do the thinking.

  1. Day 1

    Kick-off

    A 60-minute call. Who buys, who you lose to, what you think the problem is. We write it down so we can check it later.

  2. Days 2 to 5

    The evidence

    We ask your buyers' questions of AI assistants and search, tear down your rivals' sites and sales stories, and read every review we can find.

  3. Days 6 to 8

    The scoring

    All 42 moments scored, with the evidence linked for each one. Senior strategists check every score; the machines only gather.

  4. Day 9

    The workshop

    90 minutes with your team. Findings first, then the argument about what to fix.

  5. Day 10

    The plan

    Your 12-month implementation plan for review, the prediction, and your RocMode baseline. Yours to keep, whether or not you work with us.

What the report looks like

One page you'll actually read.

The full evidence sits behind it, but the front page fits on a screen: your fitness by stage, your weakest link and the prediction we're putting our name to.

Fitness Test · exampleNorthwind Freight
47overall fitness
out of 100
Weakest link · Believed

Buyers can't find proof. Two of three rivals show named results on their pricing page; you show none.

Our prediction

Named results on the pricing and service pages lift "Believed" from 31 to 55 within one Generation.

An invented example, not client data.
Free score, or the full test?

Start free. Go deeper when it matters.

The RocMode Score is free and takes minutes. The Fitness Test is what you do when a decision rides on it.

RocMode ScoreFitness Test
PriceFree$2,900, credited to your next step
Buyer typesOneSix
Rivals comparedCategory viewUp to five you name, plus "do nothing"
Questions asked of AI and searchA standard set200+ written for your buyers
PeopleSelf-serveSenior strategists and a 90-minute workshop
What you leave withA scoreA 12-month implementation plan for review
Questions

Fair questions.

Who is it for?

B2B and considered-purchase brands with a sales team, a shortlist to win and a website that should be doing more. Usually 10 to 500 people.

What do you need from us?

One 60-minute kick-off, a list of the rivals you lose to, and the 90-minute workshop. That's about three hours of your time.

Isn't this just an AI report?

No. AI gathers the evidence fast, which is why it takes two weeks, not eight. Every score is checked by a senior strategist, and the plan is written by people.

What if we already know our problem?

Then the test will either confirm it with evidence, which helps you win the budget, or show you it's somewhere else. Both are worth knowing before you spend.

How does the credit work?

If you start Niche, an Adaptation or Generations within 90 days, the full $2,900 comes off it.

What happens after?

You keep the plan. Many clients fix the first gap with us as an Adaptation, then move to Generations so the score keeps climbing.

Book your Fitness Test

Your buyers test you every day. See the results.

$2,900 ex GST · credited in full within 90 days