Experian

Where Experian lives.

Experian is a global leader in information services. It gives clients the data and analytical tools they need to run their businesses.

Mosaic is one of its flagship products, known for its strong capabilities.

What buyers needed.

Mosaic's interface was dated and convoluted. It held back engagement and limited how well people could use the product.

The goal was a far friendlier interface that kept every bit of its power, so power users and less familiar users could both get full value from it.

What we changed.

We started with extensive user research to understand the needs and frustrations of both power users and occasional users.

Those insights shaped the first wireframes. We then revised them many times through stakeholder workshops and ongoing feedback from end users, so the design stayed true to what users needed.

What happened next.

We delivered a range of interfaces that brought significant improvements in comprehension, usability and engagement for Experian's digital product.