Parmalat

Where Parmalat lives.

Parmalat's Breaka Island Summer of Awesome was its most digital campaign to date. It ran for two years and combined on-pack promotions, sponsorship tie-ins and a series of online games and competitions.

What buyers needed.

The campaign needed one immersive place to host every brand promotion and lift engagement. Breaka Island was imagined as a digital hub where customers could spend time with the brand through content and activities, with a goal of more than six minutes of engagement per visitor.

What we changed.

We built a digital strategy around Breaka Island, a quasi-3D interactive world. It was more than a website. It brought social media, games and digital marketing together in one place.

What happened next.

Breaka Island gave the campaign an engaging, interactive home that tied together social media, games and digital marketing.