NextFleet

Where NextFleet lives.

NextFleet is a fleet management company owned by Mitsubishi Corporation. Like the rest of its industry, it lives with complex, drawn-out sales cycles.

What buyers needed.

NextFleet's digital presence was minimal. It needed a site that showed its leadership in fleet management and engaged buyers early in the sales cycle, so it could lift visibility, engagement and leads.

What we changed.

We worked closely with NextFleet's Head of Digital Marketing. The goals were to drive traffic, engage people early and hold their interest through the whole decision.

The site grew from fewer than five pages to more than 60, with detailed content on what NextFleet offers. Interactive tools such as a Lease or Buy Calculator sit alongside SEO and SEM work to lift visibility and attract qualified traffic.