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Philips Dynalite

A global leader in commercial lighting had a website that undersold it. We rebuilt it to show the projects, the range and where it all gets used.

Industry
Commercial lighting systems
Kind of work
Website
Visit dynalite.com
A dot study for Philips Dynalite. Move across it.
01 · Habitat

Where Philips Dynalite lives.

Philips Dynalite is known around the world as a leader in advanced commercial lighting systems, with a long record of innovation.

02 · Pressure

What buyers needed.

For all its technical strength, its digital presence did not show the full scope of what it could do. The new site had to reflect global leadership and expertise, and give potential customers a clear reason why Philips Dynalite leads the market.

03 · Adaptation

What we changed.

Together we built a digital strategy that shows the full product range and the solutions across many industry sectors. The site invites people to explore, so they understand the impact Philips Dynalite has in different applications.

04 · Selection

What happened next.

The revamped site now matches the company's standing, with its projects, capabilities and the many uses of its products front and centre.

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