Financial Basics Foundation

Where Financial Basics Foundation lives.

The Financial Basics Foundation (FBF) is a respected independent charity. It works to improve financial literacy among young Australians.

It offers a wide range of resources for educators, young people, parents, carers and employers of young people.

What buyers needed.

FBF wanted a brand that felt more professional and more engaging, so it could teach better.

It was about more than looks. FBF needed stronger digital foundations for what came next, including online learning and resource management.

What we changed.

We worked with FBF on a brand and digital strategy that overhauled its visual identity and digital platforms.

That included a new CRM, better digital onboarding, a website connected to the CRM, and support for online educational games. We also planned a new Learning Management System (LMS) and a reporting framework to track engagement and impact.

What happened next.

Over a number of years we delivered a new brand, website, CRM and LMS. FBF can now reach a broader audience and bring new students into financial education quickly.