Manassen Foods

Where Manassen Foods lives.

Manassen Foods manages more than 60 well-known food brands across Australia. It has more than 70 years of experience taking food brands into the Australian market.

What buyers needed.

Manassen needed a digital platform for its new site that could also carry future brand websites. It also needed a fresh way to tell its story to new customers and partners.

Our research showed a business punching well above its weight, held back by a digital presence that did not match. It had to stand up against much better known rivals such as Unilever, Mars and Nestlé.

What we changed.

We reimagined the Manassen brand so its partner brands come to life as the hero.

Major sections of the site change colour to match the brands and products they show. We added much more animation and interactivity to lift interest in the content and bring the products and services to life.

What happened next.

The Manassen Foods brand was completely reimagined online, with a vibrant experience that puts its partner brands up front.