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Infinity Pro

Fifteen years in IT recruitment, in a market that kept moving. We refreshed Infinity Pro's brand and content to keep pace.

Industry
IT recruitment
Kind of work
BrandWebsiteContent
Visit infinitypro.com.au
A dot study for Infinity Pro. Move across it.
By the numbers

Infinity Pro, in numbers.

15 yearsin IT recruitment
01 · Habitat

Where Infinity Pro lives.

Infinity Pro has a 15-year history in IT recruitment. It has become a go-to firm for building technology teams for major Australian brands and government.

02 · Pressure

What buyers needed.

The recruitment market was changing fast and the brand needed a refresh to stay competitive. The goal was to renew the brand identity and sharpen the digital content for specific personas and sectors, while lifting SEO, engagement and conversion.

03 · Adaptation

What we changed.

We overhauled the brand and the digital presence together. That meant redefining the value proposition, updating the visual identity and building a targeted content strategy that shows the firm's expertise and specialist services.

04 · Selection

What happened next.

Infinity Pro came out with a new brand and digital presence, a clearer value proposition and content aimed squarely at the people it recruits for.

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