Websites · from $14,900

A website that never stops evolving.

Most websites freeze on launch day. We build yours against the 42 moments where buyers choose you or cut you, launch it with written predictions, then keep testing and keep what wins.

Talk about your website See how a page earns its place

$14,900from, ex GST
12 weeksa typical build
90 daysof tests after launch

LaunchBuilt from the Fitness Test, with a prediction for every page.

48fitness

Two kinds of website

Launch and leave, or launch and learn.

A website is the one salesperson every buyer meets. Most get a big launch, then nothing changes for three years.

Launch and leaveEvolut

Where the sitemap comes fromThe last websiteThe 42 moments your buyers move through

Who it's written forEveryone, so no oneSix named buyer types, each with their questions answered

Found by AI assistantsHopefullyBuilt for ChatGPT, Gemini, Perplexity and Google from day one

After launchA maintenance retainerTests every month, winners kept, losers dropped

How you know it workedTraffic went up, probablyWritten predictions, scored in RocMode

Anatomy of a page

Every block earns its place, or it goes.

Each part of the page is there for a stage of the buyer's decision. Pick a stage to see which parts do the work.

KnownWho comes to mind?

What's included · from $14,900

Everything a website needs to get chosen.

Already done a Fitness Test with us? The full fee comes off your website.

Built from your Fitness Test

The 42 moments, your real rivals and your 12-month plan shape the sitemap before anyone opens a design tool.

A story for every buyer

Messaging for all six buyer types, written by people, with five or more of their questions answered at every stage.

Design that's only yours

Several directions explored and one chosen with evidence, so the site looks like no one else in your category.

Found by AI and search

Answer pages, structured data and fast pages, so AI assistants and Google can find you and quote you.

Wired to sell

Your CRM and sales collateral connected, with forms that send each enquiry to the right person, fast.

Launched with predictions

A written prediction for every key page, your RocMode baseline, and 90 days of tests after launch.

How a build runs

Twelve weeks to launch. Then it starts learning.

Weeks 1 to 2
The Fitness Test
Where buyers choose you or cut you today. Skip it if you've done one with us in the last 90 days.
Weeks 3 to 4
Story and structure
A sitemap drawn from the moments, and the messages for each buyer, agreed before design starts.
Weeks 5 to 8
Variation
Several design directions, tested against your buyers' questions. One gets chosen, with the reasons written down.
Weeks 9 to 12
Build
Webflow or WordPress, your call. Content, answer pages, CRM and tracking, all in before launch.
Launch + 90 days
Selection
Predictions checked, tests run every month, winners kept. Then Generations, if you want it to keep going.

Websites we've built

Each one is an evolution story.

Manassen Foods

BrandWebsite

A brand re-imagined as a vibrant experience that puts its partners' brands at the fore.

LAVO

WebsiteEducation journey

A site that explains a disruptive technology and walks buyers through to a purchase decision.

Mia Kai

WebsiteBookings

Phuket, the islands and a luxury superyacht, brought together to win more bookings.

Curio Projects

Website

Services and projects shown so clients and communities can see the impact.

HUPO

Interactive

A highly interactive site that shows the full range of what HUPO offers.

Questions

Fair questions.

Do we have to do the Fitness Test first?

Yes, because it's what the site is built from. If you've done one with us in the last 90 days, it's already done and the fee comes off.

Webflow or WordPress?

Either. We'll recommend one based on who updates the site and what it has to connect to, and your team gets trained on it.

What makes it "found by AI"?

Pages that answer your buyers' real questions plainly, structured data, and speed. We check it by asking AI assistants those questions before and after launch.

Who writes the content?

We do, with you. Our writers draft every page from the buyer research, and you check it for accuracy and voice.

What does "from $14,900" cover?

A focused site of around ten pages with everything listed above. Bigger sites, shops and complex integrations are quoted after the Fitness Test, once we know what the site has to do.

What happens after the 90 days?

You own the site outright. Many clients move to Generations, so the testing and improving carries on every month.

Your website

Launch day is day one.

Start with the Fitness Test, or tell us about the site you need and we'll show you where it should begin.

Take the Fitness Test Book a call