Generations · from $2,900 a month

Keep what wins. Every month.

Your first adaptation was the first generation. Generations is the loop that follows: measure, vary, select, inherit, once a month, so each version of your brand starts from what the last one proved.

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Kept, and passed onCutAn illustration, not client data
Generation 1Seven variations. One survives.
24fitness
What a month looks like

One generation, start to finish.

A typical month. The exact rhythm bends to the adaptation and your tier, but the order never changes.

Week 1 · Measure
Week 1 · Measure

Read the scoreboard.

RocMode reads your fitness across the moments we're working on. We check what last month's change moved, against what we said it would.

Week 2 · Vary

Make more than one answer.

We take the next item off your backlog and make several genuinely different versions of it: a page, a proof point, an offer, a message.

Week 3 · Select

Let buyers decide.

The variations meet real buyers. We keep the one that wins, drop the rest, and write down why.

Week 4 · Inherit

Keep it, and go again.

The winner becomes part of the brand and the next prediction gets written. Next month starts from here, not from scratch.

Three tiers

Same loop. More studio time.

Every tier gets everything below. The only difference is how much studio time goes into your backlog each month, so how fast you work through it.

Steady$2,900a month Faster$5,900a month Fastest$9,900a month
Studio time each month Our base pace About twice the pace Over three times the pace
RocMode measurement, every monthIncludedIncludedIncluded
A monthly adaptation sprint from your backlogIncludedIncludedIncluded
Quarterly re-test and board-ready reportIncludedIncludedIncluded
Quarterly strategy session with our founderIncludedIncludedIncluded
No lock-in after the first quarterIncludedIncludedIncluded

AUD, ex GST. Generations starts after your first adaptation. Not sure which pace fits? We'll recommend one from your Fitness Test findings.

Every quarter

The whole picture, every quarter.

Every three months we re-run the test: all 42 moments, the same rivals and the same buyer questions, so the comparison is fair. You get a board-ready report, then a strategy session with our founder to set the next quarter.

  • 42moments re-scored
  • 3generations measured
  • 1page your board will read
Quarterly report · exampleQ3 re-test
What moved

Against our prediction

An invented example, not client data. Point at the chart.
The backlog

Biggest gap first. Always.

Your Fitness Test leaves a 12-month plan. Generations works through it in order and re-sorts it every quarter as the evidence comes in.

Prices on every service page

Prediction: fewer "how much?" calls, more "when can you start?"

Named results beside each claim

Prediction: the sceptic stops searching your name plus "problems".

Answer pages for questions buyers ask AI

Prediction: you're named more often when assistants recommend.

A one-page case for choosing you

Prediction: the champion can sell you upstairs without you in the room.

A pack that answers procurement's checklist

Prediction: fewer deals stalling in the last week.

The first 90 days, designed

Prediction: new clients say yes to the second project sooner.

An example backlog. Yours comes from your own Fitness Test.

Questions

Fair questions.

When does Generations start?

After your first adaptation. That first change is generation one; Generations is every month that follows it.

What's the difference between the tiers?

Only studio time. Every tier gets RocMode, the monthly sprint, the quarterly re-test and report, and the quarterly strategy session. More studio time means more of your backlog done each month.

Can we change tier?

Yes. We'll recommend a pace from your Fitness Test, and you can move up or down as the backlog changes. Just give us 30 days' notice.

Is there a lock-in?

Only for the first quarter, so the first re-test has three generations to measure. After that it's month to month.

Is RocMode included?

Yes, on every tier. It's how each month gets measured against the baseline from your Fitness Test.

What if a variation loses?

Then you've learned something cheaply. Losing variations go in the report next to the winners, because that's how you know the wins are real.

Keep evolving

Next month, a little fitter.

Generations starts after your first adaptation. Begin with a Fitness Test, or book a call to talk about which pace fits.

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