← All workEvolution story 22 of 30

Swimart

Swimart's stores were trusted. Its website needed to work as hard for customers, franchisees and future franchisees alike.

Industry
Pool care
Location
Australia and New Zealand
Kind of work
WebsiteE-commerce
Visit swimart.com.au
A dot study for Swimart. Move across it.
01 · Habitat

Where Swimart lives.

Swimart has been a trusted name in pool care products and services across Australia and New Zealand since 1983, known for customer care and expert advice.

02 · Pressure

What buyers needed.

Its online presence did not match its reputation in store. Swimart wanted a lively, easy-to-use website that made products and services easier to reach, and that also served franchisees and people thinking of becoming one.

03 · Adaptation

What we changed.

We started by mapping the different customer journeys: end users, franchisees and potential franchisees. Ideation sessions explored every digital engagement opportunity we could find, and shaped a site that is engaging, informative and useful.

04 · Selection

What happened next.

Swimart now has a website that is engaging, informative and functional, and reflects its place in the market.

More evolution stories.

All work
Your story

Evolve into the obvious choice.

Your story starts by finding where buyers cut you. The Fitness Test shows you yours in two weeks, for $2,900.

Take the Fitness TestBook a call