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JetCharge

Australia's EV charging leader looked like a follower online. We joined up its brand and store, and added an EV Model guide.

Industry
EV charging
Location
Australia and New Zealand
Kind of work
WebsiteE-commerceEducation journey
Visit jetcharge.com.au
A dot study for JetCharge. Move across it.
01 · Habitat

Where JetCharge lives.

JetCharge was established in 2013 and has become Australia's market leader in electric vehicle charging, with a growing presence in New Zealand. It started out installing chargers for Tesla owners in Victoria. It now covers home and commercial installations, strategy consulting and software development, among other services.

02 · Pressure

What buyers needed.

JetCharge felt its digital presence did not reflect its market lead or the premium quality of its work. It wanted a website overhaul that lifted the brand and brought its brand and e-commerce platforms together in one smooth experience.

03 · Adaptation

What we changed.

We improved the user interface and added digital tools to engage people.

The centrepiece is a comprehensive EV Model guide. It helps customers understand and find their way through JetCharge's range of products and services.

04 · Selection

What happened next.

The new site lifts the brand and brings the brand and e-commerce platforms together in one experience.

What we built

Inside the work.

1 things that make the JetCharge work do its job.

01

EV Model guide

A guide that helps customers navigate JetCharge's products and services.

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