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Comics Etc.

A much-loved Queensland comic store got an online shop held up by the Hulk, where favourite characters guide fans to what they want.

Industry: Comic book retail
Location: Queensland
Kind of work: WebsiteE-commerceInteractive

Comics Etc. website hero — A dot study for Comics Etc.. Move across it.

By the numbers

Comics Etc., in numbers.

25+years in Queensland comic retail

01 · Habitat

Where Comics Etc. lives.

Comics Etc. has been a cornerstone of comic book retail in Queensland for more than 25 years. It has a loyal following of enthusiastic, tech-savvy fans.

02 · Pressure

What buyers needed.

The old website did not capture the energy of the brand or the size of its range.

Comics Etc. wanted a site that showed off its catalogue, made shopping easier and drove more online sales. It should feel as exciting as browsing your favourite comics in store.

03 · Adaptation

What we changed.

We brought much-loved comic characters into how the site works, so shopping online feels fun and interactive.

Each section is themed around a hero: Wolverine Pre-Orders, Iron Man Bestsellers, Batman Shop Now and Captain America's In Store This Week. The whole site is playfully held up by the Hulk.

04 · Selection